Many went out in the last few days to make photographs of snow scenes, only to review the photos and see blue or gray snow.
Unfortunately, digital cameras aren't as good as the combination of our eyes and brains, which are fantastic at color and contrast correction and have a large dynamic range. Whether we see snow in the sun, or shade, or even at night, unless the light illuminating the snow is colored, we see the snow as white.
Cameras don't see the same way we do. They can be fooled by blue skies or shady conditions for snow scenes. The problem is, in snow conditions, the camera often can't set the image's white balance correctly. This is even true with expensive DSLR cameras.