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Today's DSLRs and MILCs have internal sensor dust removal systems. While they do a credible job, they aren’t 100% effective. Repair shops, and manufacturers offer “professional” cleaning services, but they’re often expensive. Some charge $150 or more, and it can take as long as 3–4 weeks to get your cleaned camera back.
Eventually every interchangeable lens camera will need to have its sensor cleaned, as every time its lens is changed, dust and dirt in the air freely enter its sensor compartment. At times, it may be necessary for photographers to clean the sensor themselves rather than wait for a professional cleaning, particularly when in the field.